Week 3: Sheelagh McCarthy

This image captured of a moment during a sailing race portrays an application of the Social Change Model. While any boat has its primary leader, the captain, it is up to collaboration (one of the 7 Cs) of the entire crew to sail the boat. This is shown by all the crew sitting on the high side of the boat so that it doesn't keel over. Every member of the crew has a specific purpose, and they must be committed to work together to sail the boat and finish the race. While it is up to the captain to lead them in the task, the crew must trust each other and the captain to collaborate and work efficiently together while sailing. 

Another application of applying the Social Change Model is this advertisement encouraging purchasing Fair Trade coffee. Fair Trade coffee has been produced and marketed to a set of standards that holds the consumers socially responsible for the coffee they purchase by making sure the work of the producers is being honored. Fair Trade has a commitment to not only the product (coffee) but a commitment to the people that are behind the production process. This is especially important for workers in third world countries so that the farmers are not being exploited. This then reflects and relates to the citizenship characteristic of the consumers.